“Advertising makes a vibrant society”
This is the motto of Yoshida Hideo, the fourth president of Dentsu who dedicated his passion for the development of the advertising industry in Japan. Having inherited his vision and enthusiasm, we provide support for leading-edge research activities in the field of marketing communications and undertake initiatives to nourish an advertising culture that connects people and society through advertising communications.
We are engaged in a variety of activities to satisfy the needs of the times, including support for advertising studies and the operation of The Ad Museum Tokyo dedicated to promoting a better understanding of advertising.
This is our core activity. We offer grants to research projects in the field of advertising communications and marketing, and present the “Yoshida Hideo Research Grant Award” to outstanding research.
Ad Studies is the Foundation’s public relations magazine featuring topics in advertising communications, Its main contents consist of written contributions and dialogues among researchers and professionals