Advertising Communication for a Better Society

“Advertising makes a vibrant society”
This is the motto of Yoshida Hideo, the fourth president of Dentsu who dedicated his passion for the development of the advertising industry in Japan. Having inherited his vision and enthusiasm, we provide support for leading-edge research activities in the field of marketing communications and undertake initiatives to nourish an advertising culture that connects people and society through advertising communications.

Ad Studies

Ad Studies is the Foundation’s public relations magazine featuring topics in advertising communications, Its main contents consist of written contributions and dialogues among researchers and professionals