Our goal is to contribute to the sustainable development of academic studies, culture, and the economy as well as the advancement of social benefits. We strive to accomplish this by promoting theories, technologies, knowledge, and the intelligence of marketing and communications, with advertising, public relations, and the media at its core.
These comprehensive aims will be achieved through the following activities:
>>Support for Advertising Studies:
Research grants, awards, surveys, research, and information services
>>The Ad Museum Tokyo
The collection, preservation, and exhibition of advertising materials, along with the promotion and education of advertising field itself.